BETWEEN US GIRLS
TINDER
The best way to promote Tinder Events? Hosting a FOMO-inducing after party for the Swedish icon Tove Lo. Yes, she came. Yes, it sold out in seconds.
But this Tinder Event had a surprise twist, because outside the restroom, aka the place where everyone goes to gossip about who they’re meeting, we set up a confessional booth.
In a segment called “Between Us Girls,” Ken Eurich surprised guests and then asked them to spill the tea. The rest was dating history.