CRACK ONE

SHAKE SHACK

Shake Shack intercepts the must-watch summer dating reality TV show with their own thirst trap. But this time, it’s not a poolside hottie. It’s the Dubai Chocolate Pistachio Shake showing off its irresistible, crackable chocolate shell.  

Since fans of the show know that “crack on” means to flirt, Shake Shack is tapping past Islanders to invite everyone to “crack one” with the Dubai Chocolate Pistachio Shake.  

A series of thirst trap content and influencer collabs with Charlie and Andreina will tempt everyone to head to their local Shake Shack and get cracking.

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